More suitable properties
Sellers, sourcers and owners who think of you first when a site with potential comes up.
Confidential partnership proposal / November 2026
CHAIM ISACHAROFF × INGRAINED
More sellers.
More buyers.
Fewer deals missed.
A LinkedIn and Instagram presence for a London property trader, run so that the sellers, agents and investors you need come to you.
Prepared for Chaim Isacharoff
Property trader and developer, London02
What you told us
You have more to sell than you can buy.
The bottleneck is supply.
You buy, secure planning or contracts subject to planning, and trade on. Now you are adding smaller flats and houses. Both need a steadier flow of the right opportunities.
Stronger relationships
Estate agents, sourcers and developers who already know what you buy and how you operate.
A wider buyer network
Investors and buyers ready for the consented stock you bring to market.
You told us it took two years before the business made money. Personal brand works the same way, which is why we work over six months and judge it by deals, not likes.
03
The deal engine
Posting gets you seen.
Conversations get you deals.
Most of the commercial value sits after the post goes live: in the comments, in other people's threads and in your inbox. The higher package is built to cover that ground.
01 / Visibility
LinkedIn + Instagram
Deal stories, site footage and wanted briefs that show what you buy and sell.
02 / Conversation
Community management
We comment in agent, sourcer and developer threads, so your name shows up where the deals are discussed.
03 / Deal flow
Inbox triage
We screen DMs and send the off-market leads and serious investors straight to you.
Why commenting matters
6,000extra views of your name each month, from people who mostly don't follow you yet
An illustration built on the numbers you set above, not a forecast. Posts by agents and developers already reach the people you want to deal with. A useful comment there puts you in front of their audience, with no need to build your own first.
On Elliot Castle's campaign, a large share of the qualified enquiries came through Instagram. In property, leaving it out means leaving deal flow on the table.
04
No camera required
You stay off camera.
Your deals do the talking.
We won't push you to film. Photos of you, property footage, architectural visuals and AI-assisted imagery are enough to build something authentic.
Bought, consented, sold on
Purchase price, planning route, exit. Numbers where you're happy to share them. Sellers and agents learn what you buy; investors see what you deliver.
Your time: a one-hour onboarding, then a 45-minute interview each month. Beyond that you send assets when you have them and approve drafts. Nothing goes live without your sign-off.
05
Compare packages
Two packages.
One of them works the room for you.
Switch between them to see what changes.
- Onboarding, strategy and profile rebrand
- 12+ LinkedIn posts a month
- Uncapped reactive content
- Account management and monthly reporting
- 8 Instagram posts a month
- Replies to comments on your own posts
- Commenting on agents', sourcers' and developers' posts
- Inbox monitoring and deal triage
- £1,000 referral credit per signed client
For £1,000 more a month, a team is out finding sellers, agents and investors for you, and sorting what lands in your inbox.
06
Proof: Elliot Castle
Elliot Castle.
Property, multi-platform, six months.
Founder of We Buy Any Home and Sold.co.uk. Well-known businesses behind him, almost no public voice. You noticed the reels and the comment activity; that activity was our community team.
586Kviews and impressions
3,200%follower growth
148qualified enquiries
What carries over to you
The same industry, the same multi-platform approach and the same community management, opening joint venture and off-market conversations. Elliot's campaign included filmed video. Yours would run on photography, site footage and written content.
Results are historical, not a forecast. Read the case study ↗
07
The return
One deal covers it.
Referrals bring the cost down.
One trade or planning uplift typically earns you £30,000 to £150,000 or more. Put in your own numbers below.
Six-month cost, after referral credit
£19,000£2,000 credited · plus VATProfit from those deals
£60,0003.2× the investmentBreak-even is 32% of a single deal at this size. Figures are illustrative and depend on your own deal flow.
Referral credit, Deal Engine only
For every client who signs with Ingrained through your introduction, we take £1,000 off your invoice that month, once they have paid their first invoice.
Paying upfront? The £18,900 stays as it is, and each £1,000 credit is refunded to you once the referred client has paid their first invoice. You keep the 10% upfront saving and the referral credit.
You know a lot of people in development, finance and trading. Two or three introductions over the term take £2,000 to £3,000 off the total.
08
Working together
A white-glove team.
Very little of your time.
An Account Manager runs your campaign. An Account Executive handles posting, comments and inboxes. A writer keeps your voice consistent, and Freddie reviews the creative.
Onboarding and strategy
One hour on goals, dos and don'ts. We turn it into a strategy deck and a refreshed profile for you to approve.
Monthly interview
45 minutes on what you're buying, selling and building, so the content comes from your own experience.
Shared WhatsApp group
Send a link or a voice note whenever something happens. We draft it and get your approval in the chat.
Client hub and reporting
Drafts, comments and approvals all live in one place. A monthly report tracks reach, audience quality and deal enquiries.
09
Investment & next steps
The Multi-Platform
Deal Engine.
All terms are contracted, so the price is fixed. Six-month minimum.
Recommended
£3,500
per month, plus VAT · reduced from £3,750 · £21,000 over six months
Pay upfront
£18,900 plus VAT
A further 10% off for six months paid upfront, saving £2,100.
Includes LinkedIn and Instagram, community management, inbox triage, uncapped reactive content and the £1,000 referral credit. The LinkedIn Foundation package is £2,500 a month, with no Instagram, no referral credit and no community management at all: nobody replies to comments on your posts, comments on other people's or watches your inbox.